Time & Cost
Crochet Pricing Calculator
Price handmade crochet fairly: add up materials, packaging and your time at an hourly rate, then see a direct-sale price that covers platform fees and a wholesale price for shops.
Handmade Crochet Pricing & Profit Calculator
Quick Project Presets (Click to load typical costs & time):
1Materials & Supplies$25.00
$
$
$
2Labor & Time$99.00
hrs
$/hr
Total Labor Compensation: $99.00
3Fees & Profit Margin25% Profit
%
Calculated Price Blueprint
Recommended Retail Price
$171.27
Direct to customer (Etsy, markets, website)
Wholesale Price (Boutiques)
$155.00
Cost plus profit, no platform fees. Shops typically resell at about 2× ($310.00).
Reinvestable Net Profit
$31.00
After materials, labor wages, and platform fees
Effective Hourly Wage
$23.64/hr
Total earnings divided by 5.5 crafting hours
Retail Price Breakdown Distribution:
13%
58%
9%
20%
Materials: $25.00 (13%)
Labor: $99.00 (58%)
Fees: $16.27 (9%)
Profit: $31.00 (20%)
The Underpricing Trap: Never price your crochet items simply by multiplying yarn cost by 2 or 3! Hand crochet cannot be replicated by machines; every stitch is hand-tied. If you don't pay yourself an hourly wage, you are paying people to buy your work.
How to use the pricing calculator
- Row 1Enter your yarn cost, other materials (stuffing, eyes, labels) and packaging.
- Row 2Enter the hours the item takes and your hourly rate.
- Row 3Enter your platform or transaction fee percentage, and the profit margin you want.
- Row 4Read your retail price, wholesale price, the platform fee amount and your net profit, with a breakdown of where the money goes.
How the prices are worked out
Base cost is everything it takes to make the item: materials + packaging + labor (hours × your rate).
Retail price (selling directly, for example online) adds your profit margin and then grosses up for the platform fee, so the fee comes out of the customer's payment, not your profit:
Retail = base cost × (1 + profit margin) ÷ (1 − fee percentage)
Wholesale price (selling to shops) is your base cost plus your profit margin, with no platform fee, because a shop buys from you directly. Shops typically resell at about twice the wholesale price, and the calculator shows that figure too, so you can price your own direct sales without undercutting your stockists.
Worked example
A baby blanket: $25 yarn, $2 other materials, $3 packaging, 12 hours at $15/hour, a 6.5% platform fee and a 20% profit margin.
- 1.Base cost: $25 + $2 + $3 + (12 × $15) = $210
- 2.Retail: $210 × 1.20 ÷ 0.935 = $269.52
- 3.Platform fee: 6.5% of $269.52 = $17.52, which leaves exactly $252 = cost + profit
- 4.Wholesale: $210 × 1.20 = $252
- 5.Typical shop resale: about $504
If $269 feels high, it's usually the labor, the honest cost of handmade work. Our pricing guide covers how to handle that, and how Etsy's fees work.
Choosing your inputs
- Hourly rate: many makers start from their local minimum wage as a floor, and charge more for skilled or custom work.
- Hours: time a whole item, including weaving in ends, blocking and photos. It's almost always longer than you think.
- Platform fee: for Etsy, the transaction fee (6.5%) plus payment processing (about 3% + $0.25 in the US) is roughly 10% on a typical order. Use about 10% if you're not sure, and check your platform's current fees.
- Profit margin: 20–30% is a common starting point. This is what lets your business grow.
The formula
Base cost = materials + packaging + hours × hourly rate. Retail = base cost × (1 + profit %) ÷ (1 − fee %). Wholesale = base cost × (1 + profit %). Typical shop resale ≈ wholesale × 2.
Tips
- Track your time on every project; your pricing gets more accurate as you learn your pace.
- Don't forget small costs like labels, care tags and mailers. They add up.
- Review your prices at least once a year, and whenever yarn prices or platform fees change.
- Offer some quick, low-priced items alongside larger pieces, especially at craft fairs.
Crochet Pricing Calculator FAQ
Wholesale has no platform fee and is meant for shops, who then resell at about double. Your direct retail price adds the platform fee on top of the same cost and profit.
In-depth guides
- Crochet Business7 min read
How to Price Crochet Items: Formula, Worked Example and Etsy Fees
How to work out what a crochet item really costs you, set an hourly rate, add profit, handle wholesale and Etsy fees, and price for fairs and custom orders, with a full worked example.
Read guide 
Yarn8 min readHow Much Yarn for a Crochet Blanket? Chart and 3 Ways to Estimate
A full yardage chart for every blanket size, what changes the numbers, and three ways to estimate, including a swatch method that's accurate to within a few percent.
Read guide
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